Viva Café Bistro
BRAND IDENTITY • PRINT DESIGN • SIGNAGE
DESIGN LANGUAGE
A warm identity for a London café and bistro
Viva Café Bistro is a London café with a lively, welcoming character and an interior rich in botanical and floral details. The identity was developed to sit naturally within that setting, giving the café a polished presence while retaining the warmth and ease of a place people want to spend time in.
The look and feel balances softness with clarity. Tonal greens move from pale sage through olive to a deep forest shade, while a warm, muted gold adds a subtle point of light. Together, they echo the interior without copying it, creating a cohesive backdrop for the logo, menus and exterior signage.
rooted in the space, shaped by botanical details
CONCEPT
A simple serif logotype with lasting character
At the centre of the identity is a clean serif logotype. Its elegant letterforms give Viva a distinctive presence, while the open spacing keeps it light and contemporary. The mark works across quiet, minimal layouts and richer green backgrounds, allowing the colour and photography to bring in atmosphere. This restraint gives the brand flexibility, with a consistent look from the smallest printed detail to the café frontage.
APPLICATION
From considered menus to a confident frontage
The menu design introduces delicate botanical flourishes inspired by the café’s interior. A clear grid, generous spacing and a contrast between clean sans serif type and expressive serif headings make the content easy to navigate. Tonal greens connect the printed pieces to the wider identity, with the decorative elements used sparingly around the edges. On the exterior, the deep green frontage gives the lettering a strong setting, while gold embellishment adds a refined finish and helps the signage catch the light.
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