Breaderie
BRANDING • ILLUSTRATION • PACKAGING
DESIGN LANGUAGE
A neighbourhood bakery with a handcrafted character
Breaderie is a bakery in Dubai. What began as a brand refresh developed into a new identity centred on fresh bread, craft and a sense of neighbourhood. Created alongside the interior designers, the graphics bring warmth and personality to the space while keeping the bread at the heart of the experience.
Hand lettering gives the identity a personal voice that reflects the craft of bread making. A restrained palette lets the fresh bread and warm interior materials lead, while playful messages add character to packaging and service.
Made by hand, designed to feel at home.
CONCEPT
The craft of baking with a fresh voice
A simple Breaderie wordmark sits alongside expressive lettering and illustration. The handwritten "Your Neighbourhood Bakery" message feels approachable within an interior of warm timber, metalwork and black and white flooring. It gives the bakery a recognisable voice while celebrating the bread and its makers.
APPLICATION
A consistent story across every touchpoint
The identity appears across storefront signage, bags, boxes, cups and staff uniforms. Hand lettering shifts from a bold welcome to the small details taken away with each purchase, connecting the service experience with the interior.
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